Dear Visitor:

If you’re here you’re probably trying to figure out whether this training program is worth your time and investment. You likely want to know what it will teach you and what you will end up with and have once you’ve completed it. Most of all, you probably want to know if (and how) it will help you grow your business.

My intention, when writing this web page, was to go into detail about what you’ll learn and what you’ll have once you finish this training program, so that it’s clear to you how it will help your business grow.

I decided to include this note to help you get a clear overview of what my training will helping you with, as well as what you will have to continue doing on your own once you finish.

In a nutshell, after taking this training program you will have a solid foundation of marketing that will allow you to navigate the complex and overwhelming world of marketing with an almost expert level of ease.

That’s a jam packed sentence, so here’s what that means. In a broad sense, marketing is made up of two parts 1 - What to say. 2 – Saying it.

When most small businesses set out to market themselves, without realizing it they generally begin with the second part. They just “say it” to the world. Unwittingly, when they “say it”, all they’re saying is that they exist. They simply have no idea how to talk about their business in a way that really engages people and gets them interested in finding out more about them – since they’re not giving them substantial, informative information about their business (like I'm doing in this letter). This concept was touched on in the first (free) Class.

What often happens, is a small business will look for a place to advertise in order to get new business, they’ll test out the latest marketing fad or they’ll try their luck with the hottest social media platform. They do what everyone else is doing and are dumbfounded when nothing works. Unfortunately, most small businesses lose their money on whatever approach or platform they try. They end up with a bad taste in their mouth about marketing. They believe that marketing just does not work for their business. They want desperately to grow but they don’t believe it’s possible through marketing.

So they resign to grow slowly through word of mouth, or aggressively, and sometimes unpredictably, through salespeople. It’s no wonder that 87% of businesses on social media don’t get any direct return on investment from their social media presence. That’s a staggering number, especially considering the fact that marketing has become almost synonymous with social media. The reality is that social media is the “Part 2” of marketing. It’s just a platform for saying whatever it is you want to say about your business and your industry. What small businesses don’t realize is that marketing begins with what you say, and if they spent a little time developing “Part 1”, and had something good to say, marketing would begin to work for them.

What you say when you market is the difference between getting people to pay attention to you or to ignore you. It’s the difference between getting them to respond to you or to just keep doing whatever they were doing before they saw or heard your marketing. Those are huge difference. They’re the difference between throwing your marketing money in the garbage or having your marketing money create new prospects and new sales.

The objective of all marketing is to get responses and get more people to buy from you.  The goal isn’t to spend gobs of money on marketing that looks nice but has no impact on your bottom line. The goal is to spend money on getting more prospects into your business who turn into paying customers and clients. That all begins with knowing what to say.

Knowing what to say begins with understanding who you’re talking to – your prospects. As I detail in the first (free) Class, the first step of marketing, the place where marketing begins, is with your prospects. By understanding your prospects, you will be able to create marketing that your prospects will pay attention to and respond to.

Our training program will help you delve deeply into the world of your prospects so that you can create marketing that YOUR prospects will pay attention to and respond to. That’s the way to create marketing that is ROI based. That’s the place to begin if you want to create marketing that gets responses. Once you know what to say, it will be much easier to keep saying it.

However knowing what to say isn't enough. The number one reason marketing doesn't work for most businesses is because it's prohibitively expensive. The reason is because most businesses believe that marketing is advertising. Advertising is very expensive and all they know how to do is advertise.

That's why we also show you how to create a simple, yet powerful, marketing funnel. When you have a funnel your marketing costs go way down. You may still need to advertise to get people into your funnel (or you can get free traffic using social media), but instead of getting very few responses, you'll begin to get alot of people into your marketing funnel for a fraction of the price.

Once they're in your funnel, it's free to market to them since you have their direct contact information and you can reach out whenever you want.

Once you have the basis of knowing what to say to get people to respond and you know how to create a marketing funnel that gets people to move along it until the funnel makes the sale for you (or gets them to reach out to your salespeople), it’s then up to you to get that message out on as many platforms and venues as your prospects are found.

My training takes the mystery out of marketing. I make it simple, relatable, and do-able. I have turned marketing from an art into a science by giving you a step by step formula for creating content that gets people to respond. Follow the formula and you’ll get more business.

To come full circle, once you complete this training program, you will have almost an expert understanding of marketing for your business. While you became an expert at your business, you never became an expert at growing it through marketing. This program will help you become an expert at growing your business through marketing. It will provide you with the foundation that will allow you to understand and learn more about marketing best practices as you continue your marketing journey. You will be able to quickly determine the best ways to spend your next marketing dollars to get them to help you grow, instead of just throwing them at the wall hoping they’ll stick. Whether those dollars are on an ads or on ongoing content creation or on a specific platform, you'll get them to work and generate results.

Once you are the “expert” of your marketing. You can then choose whether to create the marketing yourself, train an employee, hire marketing staff or even a marketing agency. Before going through this training program, a small business is at the whim of marketers who have their own agenda and have no idea what the best marketing approach is for your business - since most marketers don't properly focus on “Part 1” of marketing – the core message, content and funnel. They therefore don’t create marketing that is based on ROI. If you decide to hire someone, you’ll know how to figure out who to hire and what they should be doing to help you grow. The same way you’d never hire someone to run your business unless you were able to train them on what to do, you need to be in a position where you know the best way to market your business, and you train your hire, or your expert, on the marketing direction and best practices for your business. That’s what this program will teach you.

And it all begins with three things. Your message. Your content (what you say). And your marketing funnel. Those are the three core components of your marketing. Those are the things that get your prospects to go from ignoring you to actively engaging with you to help them solve their problems. This program teaches you what to say, how to say it and just as importantly, when to say it, to get people to move along their buyer’s journey at their own pace, until they’re ready to buy from you or at least ready to reach out to you directly for more information before making a final decision about who to buy from.

Best of all, you'll finally understand how to market in a cost effective way that doesn't break the bank and bring in more in sales than it costs to acquire those sales.

Think about how much time, effort and investment you spent on learning your business and growing it to its currently state. Think about what you accomplished and built so far and how it was worth your investment to get it to this point. Now think about how another investment of a little more time and money will accomplish the same and allow you to take things to the next level. This program will give you a solid foundation of practical, ROI driven marketing that you can use for years to come.  This is where marketing starts!

Wishing you much success,
Dovid Binyomin